December 10, 2019
Completion of iconic Principal Tower marks Concord Pacific’s first development in London UK
Foster + Partners design is a celebration between London’s financial district and the culture of Shoreditch
Brookfield Properties and Concord London have announced the completion of Principal Tower, the first residential tower in London designed, both inside and out, by world renowned architects, Foster + Partners. The announcement also represents the conclusion of Principal Place, a comprehensively planned mixed-use scheme on the border of Shoreditch and the City of London. The site includes 600,000 square foot of commercial space, already home to Amazon UK, 20,000 square feet of retail space, a half-acre public piazza and 250,000 square feet of residential space.
Comprising of 299 luxury apartments and penthouses, Principal Tower is the latest in a string of skyline-defining buildings designed by Foster + Partners, whose projects include the likes of Ernest & Young Riverside, City Hall and The Gherkin. It is one of London’s tallest residential buildings at 162 metres above ground. The project also marks Concord London’s first large-scale development within the capital.
The design of Principal Tower was enhanced and expedited with the insertion of LIV.ca Design’s practice of animation lead design (ALD). This client visualization process allowed the team to quickly refine design conditions during its development and effectively communicate the story of the tower to future owners.
Christopher Murray, Managing Director at Concord London, commented: “Thanks to the partnership with Brookfield, and the marvellous designs from the Foster + Partners. Principal Place represents a true community-led mixed-use development that provides a destination not only for its occupiers but for all of London to enjoy. The local and sustainable approach taken from inception to completion has been paramount to the success of Principal Tower and this approach will provide a valuable blueprint for Concord’s developments going forward.”
Concord London was founded by Terry Hui, CEO of Concord Pacific Developments Inc. and Christopher Murray of Ridgeford and W1 Developments. The company has 150 developments within London and Canada and is also the developer of SeattleHouse.com, A vertical city concept at Amazon’s global headquarters in Seattle, USA. Concord London, together with Brookfield Properties are behind the landmark 50-storey Principal Tower marking the ancient Bishopsgate gateway to the north of The City, designed by Foster + Partners, which when completed will be a world class addition to London’s iconic skyline. Marylebone Square represents Concord London’s latest development in a long-term commitment to Marylebone and Prime Central London as whole. Concord London is also the developers behind The Great Portland, which will consist of 32 private residential apartments in the heart of Fitzrovia. Over the past 30 years, the Concord group of companies has also expanded into other industry sectors, including software and information technology, telecommunications and green-energy projects incorporating solar, wind and hydroelectric power generation. The company’s green energy- producing projects generates more than twice the power needed for its 150 developments. More information: concord-london.com